Color Tree Media » Internet Marketing

Domain Name Registration – Beware

ctree — Mon, 24 Nov 2008 20:25:03 +0000

Beware – companies use Domain Name Registration as bait for add-on services like web hosting, enhanced email and private registration. Don’t take the bait unless you really need these add-ons, as it will raise your registration costs significantly. Typically, the $10/yr plan is all you need. We have been using GoDaddy for a few years, and they have provided consistently good service. They also have an easy-to-use backend administration section.

If you order a domain from GoDaddy, make sure to skip to checkout as soon as possible during the purchasing process. Because, just like all other registrars – they will try to sell you everything under the sun related to your new domain.

Google AdSense Definition

ctree — Sat, 22 Nov 2008 21:14:17 +0000

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Definition from Wikipedia, read more here

Google AdWords Definition

ctree — Sat, 22 Nov 2008 21:14:12 +0000

AdWords is Google’s flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com, ads for relevant words are shown as “sponsored link” on the right side of the screen, and sometimes above the main search results.

Definition from Wikipedia, read more here